The Value of Design for Any Kind of Presentation

This weekend I led training for a group of university faculty and gave a quick overview of how I develop presentation slides for my classes. While content matters in any context (business, non-profit, classroom–wherever), design matters as well. Many times, however, it’s treated as an afterthought.

Presentation design is not just about the way something looks. Presentation design is ultimately about communication: what you say, what you show, and how you say it. Good design can help you gain attention while bad design will lose it.

Design is the difference between “Oh, that’s interesting” and “Yeah, I’ve seen that a hundred times.”

Here’s the trick with slides: the less your slides look like PowerPoint, the better your odds of keeping your audience’s attention. And the more likely they’ll do what you ask them to do.

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