Last week I gave you five articles and a video to help you improve your skills at listening and asking questions.
Yesterday small business marketing expert John Jantsch wrote a post entitled, “Why Good Questions Always Trump Even Your Best Answers.”
Here are a few questions John recommends when you find yourself in a sales/marketing situation:
- Can we get specific?
- Why is that a problem?
- How do you measure success?
- Why is now the right time?
John explains the “why’s” behind each of those questions and offers several more to boot.
It’s really good stuff. Check it out.