You’ve probably heard this saying before:
“People don’t give to causes; people give to people.”
A wise nonprofit leader knows that connecting with people is the secret to accomplishing her organization’s mission.
Marty Ahrends, Executive Director at the Abraham Lincoln Hospital Foundation (ALHF), is a wise leader. Marty’s job is to help ensure that the Abraham Lincoln Memorial Hospital has the resources it needs to take care of the people of Logan County, Illinois.
When a new $50-million hospital was built in 2009, Marty designed a Donor Wall for the lobby. The Donor Wall recognizes those who’ve made significant contributions to the Foundation and thus to the hospital. The Donor Wall also includes an interactive kiosk touch screen that enables visitors to learn more about the stories behind the hospital and those it helps.
Seeing an opportunity to better connect with those visitors, Marty contacted us to create new slides for the kiosk. Deanne and I photographed and interviewed donors at a recognition event and then designed slides using the images and stories we collected. We worked with Marty to choose just the right images and quotes to help tell the hospital’s story and carefully selected colors that would match those in the Donor Wall. Here are a few of slides we developed for the kiosk.
The kiosk is an excellent format for telling the hospital’s story since it’s easy to update. Marty and her team can simply add new slides with each upcoming event. And, since people give to people, visitors see the faces of those who help and are helped by the hospital. Instead of showing information about an abstract organization or cause, the kiosk shows people–which creates a much more powerful connection with visitors.
Are you using slides, images and stories to connect with your audience? Contact us today if you’d like help.